By Christopher B. Daly
Two stories about the news media nicely frame a major dynamic that is remaking the practice of journalism. On the one hand, USA Today, the most expensive launch in the history of Old Media, announced the layoffs of 70 people, including about three dozen from the newsroom. When USA Today was launched in 1982, it was the disruptor, challenging the staid, b+w, graphics-free traditional printed serious newspaper. The journalistic Establishment hated USA Today and mocked it, saying it was vulgar and represented a dumbing-down of Serious Journalism. Ten years and more than $1 billion later, founder Al Neuharth of Gannett proved that there was a market for shorter stories, punchier graphics, and color inks, and for a while USA Today flourished.
Fast-forward: the other big news of the last 24 hours is the announcement that upstart Vice Media has attracted half a billion dollars in investments recently, giving it instant heft and standing in the new media landscape. What is Vice up to? One insight comes from one of the co-founders, the Canadian Shane Smith. He has said Vice is engaged in a “relentless quest for total media domination.” Sounds just like Al Neuharth – or Joseph Pulitzer or William Randolph Hearst, for that matter.
[Update: here’s a version from The Economist. Fun fact: it’s “dated” Sept. 6, even though today is only the 4th, because of the magazine’s traditional print schedule of publication in separate “editions.” — There’s a quaint idea from another century.]
Along with stories about penis size and dog meat, Vice has ambitions to play in a bigger league and pursue higher-impact stories, financing expensive film expeditions to remote locations. More power to them! I hope they use most of the new $500 million to hire lots of young, smart, multimedia journalists (at least more than the dozens laid off at USA Today).
They’re ready for Vice; is Vice ready for them?