by Chris Daly
Another aggregagtor, BuzzFeed, has decided that there is a secret formula to getting noticed: generate original content.
Today’s Times informs that BuzzFeed has hired Ben Smith away from Politico to do just that.
Here’s the plan:
The reporters will be scoop generators, Mr. Peretti said. “By breaking scoops and drawing attention,” he added, they will help increase traffic and, by extension, advertising sales.
Isn’t that pretty much the basic idea since the time of the Penny Press in the 1830s?