Brava, Arianna (HuffPo goes Italian!)

By Christopher B. Daly 

Three cheers for Arianna Huffington. Whatever you might think of the quality of her journalism (which is uneven, but increasingly original), you have to give her credit for making money, expanding, and hiring people.

Her latest move is to create an Italian-language version of HuffPo. This is her fifth, following rollouts in Canada, Britain, France and Spain. (What’s wrong with her native Greece?) Up next: Germany, Japan, South Korea, India, and Brazil.

From today’s Times story:

L’Huffington Post lined up four prominent introductory advertisers: the leather goods company Tod’s, the carmaker Citroën, the energy company Eni and the telecommunications provider Wind. Each of the partners has invested 1 million euros, or about $1.3 million.

The Italian site alone expects to generate 5 million euros, about $6.4 million, in annual advertising revenue by the third year, said Massimo Ghedini, chief executive of the Espresso Group’s advertising sales arm, A.Manzoni.

Is Rupert Murdoch hearing footsteps yet?


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Filed under Arianna Huffington, blogging, Journalism

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