By Chris Daly
Congrats to the ancient and estimable Atlantic for passing this key milestone on the way to the future: According to today’s NYTimes, the great old magazine now derives more of its in-coming revenues from on-line ads than it does from the advertising in the printed version.
The good news here is that the crossing of those two trend lines virtually assures the Atlantic’s survival well into the digital era. The bad news is that it may hasten the demise of the print edition.
Imagine a magazine that included among its founders a poet (Emerson) who wrote such lines as these:
“Things are in the saddle and ride mankind.”
“All history becomes subjective; in other words, there is properly no history; only biography.”