A news blog evolves

By Chris Daly 

In my recent book, Covering America, I ended my 300+ year narrative of journalism in America on an optimistic note. One reason for that optimism is the success of Josh Marshall and his Talking Points Memo.

 

I admire Marshall, and I wish him well. So I was pleased to see this item in the Nieman

Josh Marshall (I would credit this photo, but I can’t find the source.)

Journalism Lab website, which suggests that Marshall is trying to figure out what a blog looks like when it grows up. After 12 years in business, TPM has expanded in several stages, reaching 28 full-time employees recently. That makes it a medium-sized newsroom, based entirely on the Web. TPM has no legacy in traditional media; it was born on-line and grew up there.

 

Now, the growing seems to mean branching out into all kinds of media, especially video, as well as mobile apps. Here’s the take-away, from Marshall himself:

“If someone were to ask me a year ago, I would have said, ‘Well, yeah, we’re not just a website — it’s this, and we have that, and the other.’ But I think it was when I saw mobile growing as fast as it was that it just sort of hit me at a different level,” Marshall told me. “Inevitably, as long as mobile was something like five percent of traffic, it was just something you made available on the side. But you start to see,this is going to be half of our audience. We can’t be approaching it in a way that the website is the thing, and we’re making imitations of it — because this thing is losing its primacy. In a lot of ways, it wasn’t until late last year that it hit me at a different level. It hit me as more than a concept. It was really true.”

 Keep up the good work. (But I must say I don’t care for pre-roll ads and usually bail out when I encounter one.)

About these ads

Leave a comment

Filed under blogging, Journalism, journalism history

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s