Economics of Printing

By Chris Daly

 

In the book I am finishing about the history of journalism, I try to pay a lot of attention to the business models used over the centuries — beginning with the hand-powered printing of the Colonial era.

Along the way, I have had to figure out the mechanisms (and consequences) of several phases of the printing business. But now I am stumped.

Here is the craziest economic action I have taken in a long time:

 

We have an all-in-one printer at home, an HP Officejet Pro 8000 Printer. Recently, it told us that something called the  “Black/Yellow Printhead” had failed. Pain in the ass.

So, I figured I would replace it. Not so easy. I went to Staples — no go. They don’t stock them.

I went on-line, to the HP site. Then things got really weird.

I eventually found the item I need.

Then, I thought, while I’m here, I should probably get some more black ink, since we are always running out of it. I found that item, then noticed that if I bought the super-duper black ink cartridge, it would print a lot more pages. Done. Here’s the bill:

Order summary

Item description Product # Qty. Unit
Price
Your
extended
price
HP 940 Black and Yellow Officejet Printhead

C4900A 1 $59.99 $59.99
HP 940XL Black Officejet Ink Cartridge

C4906AN#140 1 $35.99 $35.99
Order subtotal $95.98
Shipping
(Next Business Day)
FREE
MA Tax $6.00
Grand total $101.98

Yikes! A hundred bucks for two little pieces of plastic that everybody has to replace all the time?!?!

Then, I had another thought: How much does a new printer cost?

Here’s the answer:

HP Officejet Pro 8000 Printer

HP Officejet Pro 8000 Printer

3.3 out of 5 3.3 out of 5 stars (74 reviews)

    •  Up to 50% lower cost/color page, 50% less energy use than a laser printer###

    •  Super fast: up to 36 pages/min black, 35 color##

    •  Automatic two-sided printing

    •  Network ready

Price: 149.99*
Price after savings: $69.99*
You save: $80.00 (53.3%)**

 

 

Save $80 with instant rebate

 

Printer cable sold separately
In stock: Can ship within 24 hours. See details.

============================================

In OTHER WORDS. . . IT WOULD BE A LOT CHEAPER TO BUY A NEW PRINTER.

DOES THIS MAKE ANY SENSE TO ANYONE? CAN ANYONE EXPLAIN THIS?

 

 

 

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3 Comments

Filed under Uncategorized

3 responses to “Economics of Printing

  1. Claire Donaldson

    No wonder the landfills are quickly filling up. As good stewards of our planet the responsible action would be to buy the part and the ink. For many families this is not a good action for their budgets. Life continues to offer difficult choices.

  2. jonathan

    Out tech guy says that new printers ink cartridges are just filled 10%

  3. badcreditloans4u.ca

    I used to have a good ink jet HP that served me well for one year but then the ink ran out and I figured out it more economically sound to buy a new printer than by additional ink for my printer!? It seem the manufacturers, and it doesn’t matter which one, are making the prices for parts so high that you are forced to replace your printer at least every two years. Now I have a laser jet that will print close to two thousand before needing to rep;ace the toner.

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